It’s a win-win-win. The consumer gets a new toy, its manufacturer gets a sale, an affiliated charity gets a shot to the arm. And those are just the tangibles. Cause-related marketing (CRM) isn’t a new idea. The first notable initiative on this front was likely an American Express campaign from the early 1980s that dedicated a portion of each purchase toward a program to restore the Statue of Liberty. Even earlier,...
You know the days. Yesterday’s to-do list is still to be done, you forgot your egg salad on the kitchen counter back home and somebody left an open package of toner on the photocopier lid that you flipped onto your white-clad self. A day at the office, we are regularly reminded, ain’t no walk in the park. It’s moments like these that bring into sharp focus the eminent value of meditation. Long relieved of the...
Lead by example, they say. Find your successes in those of others. Learn from stuff someone else has already cycled through. Want to introduce the concept of spirituality to your workplace? Find a company that’s pulled it off and steal the moves from its playbook. Meet Telus. This massive telecommunications firm takes it employees’ spiritual health so seriously that Telus House Toronto, the downtown office that...
So you’re a bona fide smartypants with an impressive triple-digit IQ and a wall lined with the framed documents that make it official. So what. Doesn’t mean you’re happy with your job. Doesn’t mean you tear off the covers every morning and bound into joy. But if you happen to be blessed with a good stash of emotional tackle and, moreover, have a decent handle on how to put its component parts to best employ in the...
Mention the concept of spirituality around the office and take cover. In that order. So on guard is the average corporate soul against even a whiff of religious partisanship in the workplace that his knee-jerk response is defensive, suspect—even offended. Instinctively, he races to preserve the individual sanctity of church and state, armed for battle before one has even been declared. Hold on. Spirituality is a...